仕事内容【Organization Overview】
This role will lead the Taltz brand in Rheumatology, growing the PsA and axSpA indications to secure brand leadership and help more patients. The individual will collaborate closely with colleagues in Rheumatology to ensure a coordinated approach to customer engagement, as well as with Taltz dermatology colleagues to leverage learnings and maximize the opportunity across the molecule.
【Responsibilities】
Leads the development of marketing programs, materials, and other activities to deliver exceptional customer experiences based on insights and data for Taltz rheumatology indications (PsA, axSpA). Partners with other functions, as well as external players (e.g. KOLs, societies) in the execution of these customer experiences.
・Analyze data and gather customer feedback (market research, ad boards, field) and market intelligence to inform strategy.
・Develop brand strategy, including customer experience and message localization.
・Informs IBU brand strategy and solutions development and localizes IBU marketing tactics with an omni-channel mindset and simplicity in execution.
・Manages OPEX, coordinating with Finance to identify ways to maximize resources and benefit the most patients.
・Identifies and engages thought leaders and develops speakers in partnership with P2P, sales and medical.
・Leverages sales as main promotional channel and ensures the sales force drives the desired customer experience through an omni-channel approach.
経験・資格【Basic Requirements】
・Bachelor’s Degree
・Marketing experience in pharmaceutical industry
・Japanese fluency
・Functional level of business English
●Additional Skills/Preferences
・MBA
・Rheumatology experience
・Sales experience
・Ability to make decisions based on information gathered and analyzed from primary and secondary data.
・Prior experience working proactively and collaboratively, leading across functions.
・Ability to manage projects effectively and oversee multiple tasks.
・Written and verbal presentation and communication skills with the ability to output logical.
勤務地
Recruiting No.
社名
事業内容
ひとことコメント
【財閥系 大手生命保険会社】 本社総合職 マーケティング担当
【東証プライム上場 多角的な事業展開を強みに持つ精密機器・医療機器メーカー】 産業機材事業部 海外マーケティング
東証プライム上場 大手鉄鋼メーカー 海外事業部 課長
多くの人が待ち望み、誰も作れなかった新薬を高度な技術で生産し、世界市場に届けます。
医師が安心して意見交換できる会員制サイト『MedPeer』。臨床の「集合知」が新しい価値を生み、ビジネス拡大中です。
「ODMメーカー」として、業界の中で独自の事業展開をしていこうとしています。
真摯で熱い気持ちを持ったメンバーが揃っている会社です
相手と意思疎通を図る、何かしらのツールを持っていて欲しい
