仕事内容Consumer Experience and Innovation Team Manager is a core marketing role to build and advance the consumer marketing capability. The position works with internal partners (brand teams, global teams, subject matter experts) as well as external partners (creative agencies, media agencies, tech&health start-ups) as the owner/leader of the project to develop & execute industry-leading and holistic consumer marketing strategies/plans based on deep customer insights understanding. Measuring performance and continuously improving execution through PDCA on an on-going basis is also required.
The manager needs deep understanding of customer insights and ability to couple that understanding with brand strategies to develop and execute successful plan/campaigns. The manager demonstrates an innate motivation to be on the leading edge, to shape the future, and to create experiences that make the unimaginable possible for our customers.
●Brand Strategy Support ‐ Consumer initiative lead (40%)
・Support company direction of providing positive customer experiences and developing insights-based, holistic communications.
・Lead brand teams in the identification of consumer insights by working with Market Research and Creative Agency partners. Ensure complete understanding of all consumer insights and identification of most relevant insights for overall brand strategy.
・Lead the development of consumer message and actively engage with agency on the development of creative platform.
・Lead the ideation/development of innovative new ways to reach out to & support customers (e.g. digital health) upon the need of the business
・Help brand teams to develop their consumer marketing strategies by supporting in the selection of target consumer segments, development of Patient Journey, and definition of brands’ Critical Success Factors.
・Work with brand teams and agency partners to ensure that all consumer marketing tactics are insight-based and that media plans are aligned to customer behaviors and media habits.
・Own measurement plan, monitor performance and approve tactical adjustments.
・Provide Brand Team planning support through input into Customer Council (Marketing Plan) and Business Plan efforts.
・Ensure that all consumer initiative -whether it be DAC/digital health-drives business by providing concreate business impact forecast and proving them once executed
●Brand Execution & Channel Support (40%)
・Primary owner of the day to day relationship with consumer agency.
・Establish strategic partnership with Brand Team and Creative Agency to help Brand Teams achieve business objectives.
・Develop and manage all consumer related tactic briefs, estimates, and timelines, and help teams to evaluate tactics versus creative briefs. Ensure consistent, insights-based messaging across all consumer marketing channels.
・Lead to improve the effectiveness of consumer initiatives and ensure their alignment with overall brand strategy.
・Partner with Brand Teams to track and manage budget for consumer initiatives. Make recommendations for budget tradeoffs decisions
●Innovation (20%)
・In touch with overall healthcare eco system evolution with digital technology
・Identify new opportunities to address for consumers to achieve better health outcomes with products with emerging digital platform and technologies.
・Develop a marketing concept and solutions working with agencies and start-ups with good business case: i.e. NPV and ROI.
経験・資格<Required Experience (mandatory for hiring)>
・Bachelor’s Degree
・Marketing experience ‐ consumer related marketing strategy and tactic development ‐ in multinational company(ies) (non-Japanese company) or in agencies that worked with
・Experience leading and/or managing multi-layered project(s) involving cross-functional/ cross-national working groups
・Experience working with/managing creative agencies and/or other vendor partners
・Tactic measurement and analytics experience
・Strong English skills to be able to collaborate with global counterparts with multinational backgrounds.
<Desirable Experience >
・Experience with digital media execution
・Experience of developing and leading project in the absence of set procedures (creating a precedent)
<Essential skills, Knowledge and license (mandatory for hiring) >
・Critical/ strategic thinking skills and marketing planning expertise
・Ability to identify key insights and turning them to powerful message/creative
・Ability to work in a diverse environment (cross functional, multi-national, etc)
・Channel/tactic understanding (breadth vs. depth), including measurement and optimization
・Project management skill
・Problem solving ability
・Strong English skills to be able to collaborate with global counterparts with multinational backgrounds.
・Native or Professional level Japanese
<Desirable skills, Knowledge and license >
・Google Analytics
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【財閥系 大手生命保険会社】 本社総合職 マーケティング担当
【東証プライム上場 多角的な事業展開を強みに持つ精密機器・医療機器メーカー】 産業機材事業部 海外マーケティング
東証プライム上場 大手鉄鋼メーカー 海外事業部 課長
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