募集要項

仕事内容

・新製品開発／New product development
・PLマネジメント／PL Management
・ブランドストラテジー／Brand Strategy
・ブランドコミュニケーション／Brand Communication
・戦略立案／Strategic plan
・マネジメント／Management
●Basic Purpose of the Job
A brand manager draws and updates mid-long term brand/business vision，goal，objectives and STRATEGY to contribute for the company objective.
It also leads the operational activities of building and managing solid NBO pipeline plan through collaboration with DMRA
and operating brand equity building activities mainly through brand communication plan (media/PR/Digital).Finally，it assumes responsibility to assure all activities on the brand meet the brand strategy and achieve the annual budget (P&L).
●Accountabilities
●Related Performance Indicators CORE BRAND/BUSINESS ACTIVITY:
・Establish and update mid-long term brand visions，goal，objectives and strategy.
・Delivery of annual budget.
・Effective management of brand agency.
●BRAND MANAGEMENT:
・Deliver high quality brand communication，media plan and a strong brand marketing plan.
・Ensure development of appropriate action and contingency plans by working with TSM.
・Deliver high quality package design.
・Assure the congruence of all brand activities
●NBO:
・Develop solid NBO pipeline plan with DMRA in timely manner based on consumer needs.
・Lead business areas of NBO projects with high quality planning and decision making，e.g.high accuracy of forecasting，robust supporting communication to gain MGMT approval.
・Ensure continuous review of product performance to identify key growth opportunities and challenges.
●Contribution to the brand team and whole marketing function:
Team development:
・Provide strong leadership to the brand team
not only marketing but TSM，DMRA and others
and ensure they are all inspired &motivated.
・Provide clear and challenging role，fair evaluation，coaching and training opportunities to the team members，including the development of assigned ABM.
Organization Process (MAG):
・Lead and facilitate cross functional projects to improve operational efficiency and capability.

経験・資格

●社内(プロジェクトマネージャー)／in-house(Project Manager)
●社外(ベンダーマネジメント)／outside(Vender Management)
・マス広告／Advertisement for the mass media
・英語を使ったビジネス経験／Experience to use English by business
・Global Leadership competencies
・Deep understanding of CHC business in Japan
・Degree /Education ：Academic education，preferably business administration
・Major /Focus ：Marketing

勤務地

東京都

Recruiting No.

470_10

企業情報

社名

外資系製薬メーカー

事業内容

医療用医薬品の輸出入・研究開発・製造・販売、 医療機関への医薬情報提供・収集ほか

ひとことコメント

循環器、内科系、代謝性疾患、中枢神経系、がんなど多数の疾患領域を扱う世界的な製薬メーカー。研究開発費は、グローバル全体で、日本円換算にして5500億円強を投じ、数10の開発品目を研究開発中。